Data Tracking

Internet users' privacy and data are often at risk. Companies online will often track Internet users in order to target advertisements to them and provide them with other data that's often unwanted. Users, however, do have a way to prevent themselves from being tracked and from seeing unwanted content through privacy trackers and ad-blockers. The way this software works now is clear, but the future for this software may not look so bright, for users or advertisers.

In 2009, a feature known as "Do Not Track" was implemented into most web browsers. The purpose of this feature was, simply, to prevent websites from tracking users if the user didn't want them to. However, the feature was poorly implemented. Specifically, there was no real enforcement to the feature, and most websites and companies didn't really want to abide by it. This feature is still available, but be aware that it's not the best method to stop anyone from tracking you, and using an ad-blocker or a privacy tracker would be a better choice. (Leswing, 2014)