Advertisments With Social Media

Advertisements
Advertisement is and visual or audio form of marketing communications that’s main objective is to promote or sell a product or idea. Sponsors for these ads are often businesses trying to sell a product. The initial thought about advertisement were not to be personal but rather non-personal which is not directed to a particular individual. Before ads were presented on the television or radio but today, businesses get most revenue from social media ads. Social networking advertising businesses benefit off online advertising so that advertisers can take advantage of user’s demographic information given to them but social media apps to target users and produce ads appropriately. Popular social site like Facebook, Twitter, Instagram, LinkedIn and YouTube. Facebook collects almost everything from ages, friends, and interest. For example, Facebook’s “Like” and Twitter’s “Tweet” buttons on other websites carry a code that allows social-networking companies to track users’ movements even if they do not click those buttons. Another type of button is called a “Buy” button which is a gateway for impulsive online shopping. These Ads usually pop up on news feeds of social media interfaces. These ads have advantages because on these sites they can reach users who are interested in their products and they allow detailed analysis and reporting. Below is a picture of the top social media sites have the most ads.

Aspects that help sell on Social Media
Each social networking sites have different ways on how ads on generated on their sites. Here are some way how.

Facebook 

·      Page post engagement

·      Page likes

·      Clicks to websites

·      Website conversions

·      Video views

·      App installs

·      Events responses

·      Offer claims

Twitter

·      Tweet engagements

·      Grow follows

·      Website clicks or conversions

·      Apps installs or engagements

·      Leads on Twitter

·      Promoted Trends

Instagram 

·      Sponsored images

·      Carousel

Pinterest

·      Promoted pins

·      Video ads

·      Buyable pins

LinkedIn

·      Premium display ads

·      Email marketing

·      Direct sponsored updates

·      Text ads

Tumblr

·      Sponsored post and videos

YouTube

·      Video ads

·      Display ads

·      Overlay ads